Big Fame Eyewear Store / A light, simple style for a comfort space
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Concept & Project

Light Industrial Style – Eyewear Store

Eyewear is a very personal thing and it is very important to attract customers step in and explore. En-Yao Eyewear store is new to the market yet carries high end German glasses brand – Rodenstock. With in-house opticians to conduct eye exams and the 3D personal eye scanning machine, En-Yao Eyewear wants to create a professional eyecare consulting brand which is very different from its competitors.


To best present the brand sprit of En-Yao, we chose light industrial/urban aesthetic to create a relaxing atmosphere but carefully avoided the coldness and far distance feeling of luxury brands. With the combination of natural wood and white steel, the ambience is very different from traditional eyewear stores.


With modular wall system, this boutique eyewear store saved money and time on installation and decoration. It took less than three weeks to complete the project. All shelves were custom to the size of glassware. Each display board was structure strengthened with steel pins to ensure the durability. You can choose whatever wood veneer you like to make the pegboard which provides the flexibility of display. The entire wall system was designed to be easily assemble and dissemble. There are also possibilities to expand functional parts if needed. We preserve all the detail technical drawings for custom store fixture and it will be easy to go mass production if En-Yao decides to expand aggressively in the future.


On this project, we also used yellow LED lights to warm up the space and welcome neighborhood to visit the store. From outside, it is clear to get a close feeling and inspire people explore the service and products. The owner’s biggest hope is to help people find the most comfortable eyewear and give them a clear vision.


Needless to say, only if you have a clear vision, you can see the world better and get to truly enjoy your life!!